Ellura is not your typical cranberry supplement—the quality of the PAC, which is directly related to the manufacturing process, matters. Ellura is made using a proprietary double extraction process that ensures the PAC are taken only from concentrated cranberry juice. This is how we ensure that Ellura contains the highest levels of soluble, medical-grade PAC (36mg) needed to help keep the urinary tract free of the harmful bacteria that cause UTIs.